Marketing Assistant, Brand Marketing: Lenny Washingtonĭirector of Photography: Damian Joaquin Acevedo Senior Director, Brand Marketing: Peter MulallyĪssociate Director, Brand Marketing: John Lobo Vice President, Brand Marketing: Seth Ader Additional spots will roll out in the coming weeks.ĮVP Commercial Marketing Networks & ESPN: Laura Gentile The spots will run across linear and online video and will be supported with media running across radio, podcast, digital ads and OOH.
This new campaign includes various elements. In addition to that collaboration, the two have partnered on ESPN’s lauded “One App, One Tap” campaign, producing three iterations, with the latest spot, “ One App, One Tapp: Phase 3 ” launching this past April. This new work follows up previous fantasy campaigns BSSP and ESPN have worked on since 2019 like 1+1=ESPN Fantasy Football. OurĮxtremely-passionate-about- fantasy team wanted to highlight howįantasy Football is the only place where this kind of stuff exists, and Things that make it so enjoyable to be a part of. Punny team names, and the relationships it puts to the test, the very
Only in fantasy are the rituals, smack talk, last place punishments, And this was an undeniably fun project to work
World of Fantasy Football is filled with so many hilarious truths, it’s Robyn Tenenbaum, Creative Director at BSSP says, " The As a result, BSSP intentionally featured unlikely situations, such as coworkers referring to each other by their fantasy team names, and a married couple discussing their fantasy football disagreements while in therapy, all of which happen “only in fantasy”. “Elevator” and “Ice Cream” will live on their own as :15's, but also be paired together for a bookended :30 edit, highlighting the comedic pacing in a unique way.ĭrawing on an insight (from the brand’s research) that community connection with friends, coworkers, and family is a key reason fans continue to play ESPN Fantasy Football, the campaign highlights how fantasy allows for unlikely relationships to exist, where everyday problems are overshadowed by fantasy league problems. At least that’s the premise beyond ESPN’s brand-new “Only in Fantasy” campaign which launches today and highlights the inherent humor of the game - from the unlikely rivalries and alliances created to the humorous antics and risks associated with being in last place or losing to a loved one.ĮSPN tapped long-time agency partner Butler, Shine, Stern & Partners (BSSP) to launch this new work, the first live-action campaign collaboration between BSPP and the brand." The campaign leads with short-form, high-impact spots, titled " Elevator ”, “ Ice Cream " and " Therapy " which will air nationally each one a comedic vignette that tells the story of how fantasy football is a big part of daily life and relationships. Fantasy football isn’t just a test of your sports knowledge, it’s a test of your relationships creating deeper community connections…even if a little smack talk is involved.
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